Turn packaging into a measurable digital channel

With Merqrio, connect products and stores to digital content, collect real interaction data, and make better marketing and sales decisions.

With Merqrio you can:

From product to shelf, every physical element becomes an analyzable digital touchpoint.

Add custom QR codes to packs, labels, and displays to activate digital experiences.

Update information, promotions, or digital assets without reprinting packaging.

Monitor which products generate the most interest and in which periods or channels.

Use collected data to optimize packaging, campaigns, and assortment.

Packaging becomes an essential touchpoint for your marketing strategy.

Features designed for marketing, trade, and sales teams in retail.

Custom QR codes by product and line

Create brand-consistent QR codes differentiated by product, line, or collection.

Post-print editable content

Change destinations and messaging even after packaging production.

Aggregated touchpoints by product

Group QR codes and links under the same product or category for a unified view.

Real-time analytics

Identify top-performing touchpoints, peak hours, and best days by tracking interactions, pageviews, and conversions.

Discover the Merqrio plan that best fits your retail strategy.

Real cases where Merqrio helps teams understand customer behavior.

Connect packaging to informational content, instructions, or digital deep dives.

For: Product managers, Brand managers

Launch temporary promotions without changing physical packaging.

For: Communication & Marketing managers

Compare customer interest across products, lines, or seasons.

For: Marketing analysts, Marketing managers

Share clear insights to support commercial and distribution decisions.

For: Sales managers, Marketing leadership

See how every product can become a digital touchpoint generating useful marketing and sales data.